Seeks to empower citizens with the resources they need to protect children from the popular culture.
Site has tools and suggestions to put an end to intrusive advertising. Includes information for parents, teachers, and kids.
Consumers Union report surveys trends in marketing directed to kids, and points to problems that should be addressed by parents, schools, and the government.
Washington Post article looks at the implications of Coca Cola and Pepsi's efforts to sell soda in schools.
CERU, directed by Professor Alex Molnar, conducts research, disseminates information, and helps facilitate dialogue between the education community, policy makers, and the public at large about commercial activities in schools.
A US government report shows commercialism in public schools to be "widespread and on the rise." [14.1 MB in size PDF-format document.]
An annotated bibliography of resources (articles, documents, and web pages) that deal with corporate involvement in K-12 schools. Compiled by an information specialist.
Christian Science Monitor report on marketing efforts to develop brand loyalty with children.
Speech given by Charlotte Baecher of Consumers Union in February 1999 to approximately 150 PTA representatives in New York State.
Report on schoolhouse commercializing trends in the 1990s. Introduction analyzes Greenbrier High School's "Coke in Education Day" and includes a lengthy press review.
News /
Media /
Media_Literacy
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